'Mesmerized' typeface is a display font created in response to societies fascination with technology. Particularly our iPhones where we are obsessed with the tactile experience of tapping or swiping the surface to reveal social media updates, sms and emails.

The typeface is designed to sit in conjunction with sans-serif fonts most effectively used in large point size to be able to see the circular void-like details within the letterforms, resembling being sucked into a technological and superficial world.